YouTube to be sued by MTV

Viacom Media, the massive entertainment company that owns MTV and Nickelodeon are suing YouTube for showing content from MTV uploaded by viewers.

This could change things in the online community considerably; copywrite is a major consideration for organisations maintaining websites but the general public are more likely to copy, share and upload without thinking of consequences.

I would imagine that YouTube, along with the other content sharing community sites, will have to enforce tighter controls on content that users provide. This is bad news for the user, and for artists/directors who benefit from having clips of their work distributed.

The BBC are approaching their relationship differently, by allowing content in a more controlled way, they are agreeing that YouTube can show approved clips. Find further information on the BBC website.

Posted: March 13th, 2007 under Digital Media, Online Social Networking, Viral Marketing.