Excellent use of MySpace for a Marketing Campaign
Universal Studios are launching the horror film Dead Silence shortly; and I’ve been impressed with the Online Marketing Campaign so far.
The have a well designed Micro Site with the movie trailer, mobile cinema listings download and bonus footage from the film.
They also have a well executed MySpace page. MySpace allows for easy segmentation of audiences, as users are encouraged to categorise and describe themselves.
Universal Studios seem to have targeted horror enthusiasts as friends, and they have included games and widgets that can be used by other MySpace users on their profiles - thus further spreading the reach of the campaign.
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Posted in Digital Media, Online Social Networking, Online Marketing, Viral Marketing |