Doubleclick is a global digital marketing company that offers ad serving, rich media, video, search and affiliate marketing.

Google has a wide audience, and offers self service options to companies of all sizes. This has been great for smaller businesses who may not have the budget to cover account management and setup fees that are often in place for Online Advertising Publishers.

It will be interesting to see what self service tools Google will make available, and if this move makes rich media and interactive advertising more accessible to smaller companies. Targetting and tracking tools are also expected to be enhanced.

Online advertising has consistently seen growth year on year, this aquisition will undoubtably contribute to further growth.

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