Lucozade use User Generated Content (UGC) for their Online Marketing Campaign

Lucozade are using User Generated Content (UGC) for their online marketing campaign.

It’s great that they are encouraging users to get involved, but to be honest I think it’s a bit cheesy so far. The initial videos they used as examples are fairly tame clichés and as a result, most of the videos that have been submitted by users have been of a poor quality.
I can’t get too excited about this, but for more information:

• Lucozade puts user-content at heart of £8.2m brand campaign
  
• Lucozade does UGC
• Lucozade – Get your edge back

What I do find quite interesting however, is that they are using Video Egg for their on site videos, rather than going for the popular choice of YouTube.

Posted: April 19th, 2007 under Digital Media, Online Social Networking.