Using MySpace friends to promote bands and business – Social Media Optimization

Friendr
Friendr.net has just launched; Friendr.net has been worked on by Virtuaffinity website developer Jim Neath.

This is a new social media optimization tool, that helps people add MySpace friends to their profiles.

This tool is useful for people who use their MySpace profile to promote their business or band, without spamming the typical MySpace users who purely use it to contact their friends and associates. MySpace is a great tool for keeping in touch; but spamming can be a problem.

As Social Media Optimization is relatively new, and the scope of Web 2.0 projects is constantly increasing, best practices and Social Media Marketing etiquette will also evolve.

Here are a couple of suggestions from an article by Kent Lewis of Search Marketing Standard:

  • Respect the community
  • Building and maintain a consistent and robust profile (or brand)
  • Engage in the community by commenting, contributing and sharing regularly
  • Don’t include blatant self-promotion
  • Don’t post biased information
  • Don’t breaking community rules
  • Don’t spam

Learn more about Social Media Optimization from Wikipedia, or a brief summary of it from PushON Online Marketing specialists.

Posted: April 23rd, 2007 under Online Marketing, Online Social Networking, Search Engine Optimization, Web 2.0.

Comments

Comment from l’Optimiseur
April 24, 2007 at 5:21 pm

I will probably post some SEO-related content in the future… but honestly, I’ve only started blogging to burn off some excess creativity. Most bloggers thrive on professional networking, but I will remain anonymous–this way I have the freedom to express offensive opinions, without worrying about how it reflects on my company. :)

Comment from mike ashworth
May 30, 2007 at 12:04 pm

I do believe that myspace frown upon such 3rd party tools and whilst they look very handy culd result in your mysapce profile being blocked for future use by myspace (not somethign an aspiring band might want)

Comment from katrina
June 5, 2007 at 3:28 pm

Hi Mike, thanks for your comment.

They definitely frown on it, at the moment, they’re trying to shut the site down.

But companies generally use MySpace, adding people at will – so until MySpace develop an ‘opt in’ type system, this permission based marketing tool should be a benefit rather than a pest to users.

Comment from Khalid Hajslaeh
June 28, 2007 at 5:13 pm

HI Katrina,

Thanks for the info. Don’t you think that myspace is not the best option to promote some business? There is a big push in the online community for using social media to promote business, however I think a business needs to evaluate which of the social networking sites is best suited for their needs.

Comment from katrina
June 28, 2007 at 7:14 pm

Thanks for your comment Khalid.

I agree, I would always recommend a custom approach. online marketing will never be a ‘one size fits all’ industry, that’s why I find it so interesting. MySpace, YouTube, Facebook and the like have proved to be very successful for some businesses, the informal interactive characteristics lead to greater user involvement, setup costs are lower than standard web development, and targeting can be very accurate because users offer detailed profile pages. But it would be totally unsuitable for certain business models.

Even blogging, which I think is extremely important for online marketing, should only be done if it fits in with the organisational culture, provides value for readers and can be owned and maintained.

I enjoyed your article on social media, you raise some good points, but you’re underestimating the number of social media sites out there, I’d say they were well into the thousands, and growing by the day.

Comment from Paintworkz Web Design
May 2, 2008 at 5:51 pm

Thanks for the links, but definetly got to wait and watch to find how much success it brings along.

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