I’m still figuring out whether there is any point to Twitter…

I love the fact that it can be integrated into webpages; there are sleek plugins available; we used some for a pilot project on the PushOn Online Marketing Blog in combination with a mobile phone application Shozu which published images straight to our Flickr account. The images can also be automatically re-published to the PushOn blog, or PushOn MySpace page.

The freedom of instant one click publishing via mobile makes it great for commentary on events, however the fact that it’s so easy to do, means that it’s very quick and easy to publish crap. Big Brother have a Twitter feed, and there have been notable instances where people have said something silly and ended up in a lot of trouble.

Jaiku is a similar application to Twitter, and has had good feedback.

I think I like this ‘micro blogging’ malarkey, it’s good for sending a small amount of information quickly to multiple people with similar interest.

Jack Lail thinks it’s a bad, bad thing, but he likes it, he’s written an interesting post on the subject of Twitter.

Incidentally, I’m trying out a tool which publishes a note on your Twitter account when you post a blog entry… I’ll let you know if it works!

These are great…

Another fake viral email offer has spread with impressive speed;

The viral email offers users £100, or £200 in Marks and Spencer vouchers, and claims to be a joint campaign with Persimmon Homes.

Most web savvy Internet users will be wise to the ‘Microsoft will give you £XXXX if you forward this email to all your friends‘, and ‘My rich relative has died and I need someone to transfer the inheritance funds to‘; but many companies are legitimately offering discounts, vouchers and exclusive deals via viral email marketing.

HMV, Threshers, and LastMinute.com are companies that have successfully used this viral voucher strategy in the past, so it’s easy to see how people have been fooled by this latest hoax.

Read more about this fake viral email campaign at Sophos; see examples of Viral Emails at Viral 3dge or see what PushON can do if you want to develop a real successful viral email campaign.