I’ve seen this a few times now, I’ve been interested in a website, which has great content or a great blog, they talk about their ‘podcast’, and I’ve had to search around for a link to subscribe.

In some cases you can subscribe after the initial search, but in other cases, it becomes apparent that they mean download an MP3 file…. and for the next edition you would have to check back to the site to download the next one… This is not a podcast.

Podcasting, as defined by Wikipedia is “a portmanteau of Apple’s “iPod” and “broadcasting”, is a method of publishing files to the Internet, allowing users to subscribe to a feed and receive new files automatically by subscription, usually at no cost. It first became popular in late 2004, used largely for audio files.”

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