Microsoft adCenter Analytics Closes

Not long after adCenter Analytics beta launched some new featured for Excel 2007, Microsoft have decided to close their Web analytics program.
They offer a list of alternatives (which incidentally includes Google and Yahoo!).
There was a strange sentence in the blog post which announced the discontinuation of the product:

“despite the end of life plan, the beta was very much a success”

Weird… they successfully determined that the project was not commercially viable… not sure I would phrase it as a success.
However, if you don’t test anything that has a potential for failure, then you limit your growth.

Posted: March 16th, 2009 under Web Analytics.