Analytics / AdWords Goal & Transaction Integration

It’s been a long time coming, but Google have now stepped a little further towards integrating the stats from Google Analytics into Google AdWords.

We’ve been able to see how much we spend on PPC, and what campaigns, ad groups, and keywords provide traffic which converts for a while now.  This is great, but it would be so much easier if you could amend your campaigns based on this information straight away, rather than switching between two interfaces.

I can’t have been the only one thinking this, because, from today, users are invited to link thier conversion information from Google Analytics to Google AdWords so that they can see their pre-defined goals and e-commerce data within AdWords.  As it takes 24 hours to update, I have not yet had the pleasure of seeing how the data is represented, but I’m looking forward to tomorrow to see how user friendly this new feature is.

I’m also looking forward to seeing how it works with Conversion Optimizer.

For more info on this, check out the Google AdWords blog.

Posted: July 2nd, 2009 under Paid search marketing, Web Analytics.