Google AdWords – Optimise Ad Rotation for Conversions
Now and again, when tinkering with adverts I’ve looked at the options to either show your adverts equally, or show the advert with the best click through rate, and thought how nice it would be to show the best converting advert most…
Well, there must have been a number of people thinking the same thing, because you can now set your ad rotation to optimise based on the top converting advert.
This is ideal, particularly if you’re testing the same copy with multiple landing pages.
More details here from the Google AdWords blog.
Posted: February 24th, 2011 under Digital Media.
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