In a move that follows Google’s announcement that they have bought DoubleClick, Yahoo, have just announced that they have bought Right Media.DoubleClick operates in a similar way to Right Media which co-ordinates advertisers, publishers and ad networks.

Right Media will operate as an independent division of Yahoo. I’ll be interested to see how this pans out for Yahoo and Google, and whether Google will be taking a different line to Yahoo and integrating DoubleClick offerings with their current tools. It is worth noting that Google Analytics (formally Urchin) is still disparate from AdWords reports.

For more information on this story, or background information check out The Register, Democracy on the online ad, Right Media Blog or Right Media.

Doubleclick is a global digital marketing company that offers ad serving, rich media, video, search and affiliate marketing.

Google has a wide audience, and offers self service options to companies of all sizes. This has been great for smaller businesses who may not have the budget to cover account management and setup fees that are often in place for Online Advertising Publishers.

It will be interesting to see what self service tools Google will make available, and if this move makes rich media and interactive advertising more accessible to smaller companies. Targetting and tracking tools are also expected to be enhanced.

Online advertising has consistently seen growth year on year, this aquisition will undoubtably contribute to further growth.

You have reached the first ever article in Katrina Blog!

I’m starting work for PushOn who are an Online Marketing company in Manchester. I’m going to be writing about my work with them, and about the rapidly changing world of Online Marketing. I’ll be covering anything from Paid Search Marketing and Search Engine Optimization to Community Marketing and the latest online craze.

I also have an interest in design, so I’ll show you sites that are beautiful, interesting, or innovative. PushOn have a sister site called Virtuaffinity who are excellent web designers specializing in accessible, effective, SEO friendly sites, so you may notice a cheeky plug for them now and again.

For your first piece of homework, I have found a user friendly summary of Paid Search Marketing to get you started - it’s from Google Training Centre. And for further reading : Google AdWords for Content. Enjoy!