Adobe Photoshop CS3 has been available in a Beta version for some time now, they have been testing and modifying based on user feedback.
It looks like they will be launching CS3 in two versions; a standard CS3 and Extended version with more advanced measurement tools, 3D imaging, and support for motion.
Adobe are doing some great marketing for the launch; the release of the beta version wets your appetite and gives people the opportunity to write reviews prior to launch.
Adobe are also promoting the product using blogging - they have their product manager blogging about developer and design issues, details about Adobe products, along with a running commentary of the run up to the CS3 launch.
I love this debate; I’m finding it really interesting to hear different peoples’ opinions about this topic. I don’t think there has ever been this much publicity about technology and operating systems.
The launch of Vista has been controversial, many people remember the initial problems when XP first launched, so are staying away. Vista has been available for some time in Beta, which has allowed for extra testing, and for hardware/software companies to update their products to be Vista compatible… this doesn’t mean it’s a problem free zone, but people are in for less of a shock than last time.
It has coincided with a massive Mac campaign, with a new positioning as a mainstream home computer for fun, not work.
‘The thinking blog’, written by Ilker Yoldas has a couple of articles on Mac v PC; the article The Cult of Apple provides a refreshingly different view of Apple branding and culture, and there are a couple of cheeky YouTube video parodys of the recent Mac ads.
I think Linux is brilliant, there are various different versions of it and I love open source, but if you’re thinking of putting it on your computer be very very careful. I would go as far as saying I would recommend trying it on a spare computer, or running it on a CD rather than installing to your hard drive. Changing the operating system is a big deal.
At the moment, when you buy a PC it generally comes with Microsoft Windows pre-installed, and if you buy a Mac it comes with the Mac Operating Sytem. Linux is being used in 3rd world countries, to make computers cheaper and more readily available to poorer communities, I think it would be interesting to see if Linux becomes more widely available on PCs over here… We’ll see…