Marketing With Video

At PushON we have worked on a whole range of different video projects and recently won the contract to help K3 promote their brand new video series. This exciting opportunity has given us the chance to play with some excellent new tools and engage with a vast array of different audiences. The projects scope is essentially what has excited us most. The company markets worldwide so we are not confined to UK audiences and so far we have been able to build up quite a following.

I think its exciting to see companies especially in markets which often limit advertising to the ‘tried & tested’ attempting new and innovative marketing strategies. The aim here for example is to build the K3 brand online and promote the company as a fun, innovative and exciting company. The series has also been created in such a way that it can appeal to a large general audience although we are targeting IT managers, manufacturers and people involved with IT.

It will be interesting to see how the series continues to grow and it has also been nominated for an award at this years Big Chips. All very exciting.

Edited: May 14th, 2009

Sony Digital TV Recorder With Extra Megabites & Pixels

I don’t condone excessive bad language… except in this video where it is the key to making you cry with tears of laughter.

Thanks to Simon for distracting me at work with this fantastic video from The Onion:

I actually have one of these at home, I bought it from a bloke on ebay…

Edited: February 10th, 2009

Testing Out Twitter On The Blog

I’m still figuring out whether there is any point to Twitter…

I love the fact that it can be integrated into webpages; there are sleek plugins available; we used some for a pilot project on the PushOn Online Marketing Blog in combination with a mobile phone application Shozu which published images straight to our Flickr account. The images can also be automatically re-published to the PushOn blog, or PushOn MySpace page.

The freedom of instant one click publishing via mobile makes it great for commentary on events, however the fact that it’s so easy to do, means that it’s very quick and easy to publish crap. Big Brother have a Twitter feed, and there have been notable instances where people have said something silly and ended up in a lot of trouble.

Jaiku is a similar application to Twitter, and has had good feedback.

I think I like this ‘micro blogging’ malarkey, it’s good for sending a small amount of information quickly to multiple people with similar interest.

Jack Lail thinks it’s a bad, bad thing, but he likes it, he’s written an interesting post on the subject of Twitter.

Incidentally, I’m trying out a tool which publishes a note on your Twitter account when you post a blog entry… I’ll let you know if it works!

Edited: June 26th, 2007

Loving Viral Video Parodies – iPhone, Microsoft Surface, Wii

These are great…

Edited: June 24th, 2007

Fake Viral Email Offer

Another fake viral email offer has spread with impressive speed;

The viral email offers users £100, or £200 in Marks and Spencer vouchers, and claims to be a joint campaign with Persimmon Homes.

Most web savvy Internet users will be wise to the ‘Microsoft will give you £XXXX if you forward this email to all your friends‘, and ‘My rich relative has died and I need someone to transfer the inheritance funds to‘; but many companies are legitimately offering discounts, vouchers and exclusive deals via viral email marketing.

HMV, Threshers, and LastMinute.com are companies that have successfully used this viral voucher strategy in the past, so it’s easy to see how people have been fooled by this latest hoax.

Read more about this fake viral email campaign at Sophos; see examples of Viral Emails at Viral 3dge or see what PushON can do if you want to develop a real successful viral email campaign.

Edited: June 8th, 2007

Excellent use of MySpace for a Marketing Campaign

Universal Studios are launching the horror film Dead Silence shortly; and I’ve been impressed with the Online Marketing Campaign so far.

The have a well designed Micro Site with the movie trailer, mobile cinema listings download and bonus footage from the film.

They also have a well executed MySpace page. MySpace allows for easy segmentation of audiences, as users are encouraged to categorise and describe themselves.

Universal Studios seem to have targeted horror enthusiasts as friends, and they have included games and widgets that can be used by other MySpace users on their profiles – thus further spreading the reach of the campaign.

Edited: March 14th, 2007