Marketing With Video

At PushON we have worked on a whole range of different video projects and recently won the contract to help K3 promote their brand new video series. This exciting opportunity has given us the chance to play with some excellent new tools and engage with a vast array of different audiences. The projects scope is essentially what has excited us most. The company markets worldwide so we are not confined to UK audiences and so far we have been able to build up quite a following.

I think its exciting to see companies especially in markets which often limit advertising to the ‘tried & tested’ attempting new and innovative marketing strategies. The aim here for example is to build the K3 brand online and promote the company as a fun, innovative and exciting company. The series has also been created in such a way that it can appeal to a large general audience although we are targeting IT managers, manufacturers and people involved with IT.

It will be interesting to see how the series continues to grow and it has also been nominated for an award at this years Big Chips. All very exciting.

Edited: May 14th, 2009